For Developers

Every business who strives its way online needs marketing promotion site submission web in order to survive the rigors of online marketing. To promote a website it requires a lot of effort from the webmaster side to generate results that will be beneficial for the website developer or owner. So it is a must to resort to the assistance of marketing promotion site submission web if ever the web developer knows less about search engine optimization and website promotion.

Marketing promotion site submission web helps in attaining the goals of a web master through going through a series of complex search engine optimization processes. These processes involve everything about website promotion and search engine optimization that in the end will resolve the problem of a striving online business. It may be a requirement for the website developer to tear down his or her site and start again on the very first step or he needs a lot of changes to be applied to his site. This is to make his or her website more visible to his or her target customers and eventually lead the desired amount of traffic to the website.

It is a fact that net surfers often resort to search engines to make their searches. They usually go to the most popular ones such as Yahoo, Google and M S N. They make use of keywords or keyword phrases to carry out their search. So the first step that should be done by each web developer is to look for those keyword or keyword phrases that are popular to the net surfers specifically to the target market of the web developer. Then he will utilize these keywords to create the content of his website. Placement and frequency of keywords is essential. It is a must because crawler based search engines are run by robots and these robots are programmed where to look for these keywords.

To check out the viability of the keywords the web master has generated, you can go to the search engines and make a search for each. He can check out his competitors by identifying the key points they develop their sites that get them into their respective ranking in the search engines. This way he can see the strengths and weaknesses of his rivals and pattern his website around it. Marketing promotion site submission web can aid web runners in how to evaluate their rival,s strengths and weaknesses so that he can use it on his own advantage.

Usually marketing promotion site submission web have people who are adept on the intricacies of search engine optimization and website promotion. Though it will take a large quantity of time and money to produce results, it is advisable to take advantage of the services of this marketing promotion site submission web to stretch the potential of a website.

Article Source: http://EzineArticles.com/?expert=Stephen_Pavis

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Are your web sales down? Practically non-existing? Do you wonder what it will take to change this? Do you want to take action, but don't know where to start? When you are willing to take on this challenge, you are ready to make other choices.

Maybe you resist like I did with my first web site. It only sold $200 a month. But, after one face lift with bookcoaching my web site really improved to sales over $4500 a month. And much more the following years.

It's common for businesses who want great sales to revise their web sites three times, even more. So, like me maybe your third time is the charm. Sales are zooming past double now.

Perhaps you think...

This is going to cost too much. I don't know how to write good sales copy. Where can I find right people and information to carry this task out?

While these can be daunting, you simply have to decide and be willing to begin. . Here's five ways to go for it without spending gobs of money.

1. Model your web pages after a successful web site you admire.

Like me, you may want to check out a web site that a professional web master has put up. Notice the home page, the web site's purpose, and message of what it wants to sell.

When these are clear you can increase your sales many times.Adapt your pages so you can too. Like me, you'll want to pay attention to the headlines used on the home page and within the sales letters for each product or service offered at the site.

2. Decide what the number one thing is you want to sell.

Let's hope it's the highest money. Then, what is number two? And so forth. It's best to sell big ticket items, then a few related books or products as low-cost leaders. You need to decide what you want to make from your efforts. Since you will pay about 7% for a credit card provider and incur other web site expenses, mark your prices accordingly. If you don't do this preplanning, your web site will look like a cluttered closet.

It needs a focus.

3. Look and listen to who is really profiting.

So many boasts. So many promises. Look deeper beyond the "killer" copy. You want to model your own site after a professional who has been in business a long time-who is solid, and reasonable. Tailor your language to still fit you, but also give your visitors enough sales information to make a decision to buy.

4. Get the mentors you need to get your site right for sales.

Don't call your webmaster until you find a person who can help you write an order-pulling sales letter. For instance, you'd want someone who already has many books out, each one with a sales letter. When you work with a coach, it's less money, because your write the drafts for feedback.

Or, you may want to hire a copywriter to write the copy for you. Some will write a sales letter for $300, others charge up to $1000 and more. They will give you a work sheet so your sales message will suit your purposes.Some choose this method because they don't think they can write, but the coach encourages you to write your own copy to reflect your unique personality and be true to you.

5. Connect with a money-successful internet coach to help you formulate a new message that really suits you, your business, your book and your service. This person should have writing experience in sales letters and all other marketing language.

One last option is to do nothing--keeping your client base stagnant and not letting the world know about the wonderful service or products you offer.

Wikipedia / O'Reiley defines Web 2.0 as the "second generation of Internet-based services" and while it is technically correct, it does little to communicate the significance of said advances. As used by its proponents, the phrase "Web 2.0" refers to one or more of the following:

• The transition of web-sites from isolated information silos to sources of content and functionality, thus becoming computing platforms serving web applications to end-users
• A social phenomenon embracing an approach to generating and distributing Web content itself, characterized by open communication, decentralization of authority, freedom to share and re-use, and "the market as a conversation"
• A more organized and categorized content
• A shift in economic value of the Web, possibly surpassing that of the dot com boom of the late 1990s
• A marketing-term used to differentiate new web-based firms from those of the dot-com boom, which (due to the bust) subsequently appeared discredited
• The resurgence of excitement around the implications of innovative web-applications and services that gained a lot of momentum around mid-2005

In the opening talk of the first Web 2.0 conference, Tim O'Reilly and John Battelle summarized key principles they believed characterized Web 2.0 applications

• the Web as a platform
• data as the driving force
• network effects created by an architecture of participation
• innovation in assembly of systems and sites composed by pulling together features from distributed, independent developers (a kind of "open source" development)
• lightweight business models enabled by content and service syndication
• the end of the software adoption cycle ("the perpetual beta")
• software above the level of a single device, leveraging the power of The Long Tail.

Let's take a quick look at one of the representatives of Web2.0 applications, LinkedIn. LinkedIn is a professional (social) networking platform that allows professionals to connect with each other in search of common connections, joint projects, business opportunities, etc. LinkedIn is a web-based application. The value of the service is extremely dependent on participation and the service is powered by the data that its members provide about themselves and their services. The business model is subscriptions, advertising and marketplace driven and the company provides only one product. Other applications representative of Web 2.0 include:

• Google AdSense - Monetization of content

• MySpace, LinkedIn - social and professional networking
• BitTorrent - peer-to-peear content distribution
• WIKI - user driven content management
• del.icio.us - bookmark sharing
• Blogger, Typepad, WordPress - content generation
• Digg - content syndication
• SalesForce.com - move of enterprise applications to the web
• Writely and Online Spreadsheets - web-based office applications

Innovations Service Oriented Architecture Service Oriented Architecture is one of the principal components of Web2.0 world and is the thinking behind some of the most innovative Web2.0 applications. In computing, the term service-oriented architecture (SOA) expresses a perspective of software architecture that defines the use of loosely coupled software services to support the requirements of the business processes and software users. In an SOA environment, resources on a network are made available as independent services that can be accessed without knowledge of their underlying platform implementation.( Barry, Douglas K., 2003. Web Services and Service-Oriented Architectures)

The convergence of SOA and Web 2.0, two highly interrelated trends that are very focused on:

1. connecting people and systems together easily,
2. making software and data available for reuse via services, and
3. building new value upon the foundation of existing information resources and IT assets.

At the core of Service Oriented Architecture is the ability of one application to be built on the top of another application (service) and possesses the following characteristics:

• - interface abstraction
• - leverage of the existing systems in building new ones
• - ease of extending the functionality through "mashups"
• - an elegant implementation of data, logic and interface independence

Situational Software

Situational Software is a term for Rapid Software Development by non-programmers solving a particular business problem. Situational software allows for building such components/application as registration interface, task list, workflow and other functions without knowing any computer language syntax. This is a powerful new development as it exponentially extends the number of users who can develop their own application logic thus lowering the need for IT resources every and providing business functions with a much quicker way to accomplish their goals.

Mashups

One of the most consistent trends on the Internet is the rise of open APIs and the applications built on top of them, known as mashups. Programmable Web currently lists over 300 APIs that can be used for everything from building Web sites on top of Google Maps to using Amazon's powerful infrastructure APIs for storage and cluster computing. The underlying trend: The desire to easily remix the vast pool of high value data and services on the Web today into useful new solutions, at home and in the enterprise.

Mashups provide a way to combine several existing services with a new User Interface and possibly new logic to create a new application. Examples of mashups are services build on Google Maps, RSS news feeds, Stock information, etc.

RSS

Real Simple Syndication (RSS) exposes the data behind a particular news or data source in order to be syndicated by other applications or services. RSS has become incredibly popular in the last few years with nearly every news or information source exposing their content as RSS. This type of content packaging allows the content provider to easily get their wares outside of the immediate readership group and provides an inexpensive marketing mechanism.

Social Networks

Social Networking represents a modern trend in maintaining and developing personal and business relationships. Internet services like MySpace, Classmates.com, LinkedIn, Ecademy are redefining how people go about staying connected and looking for new connections. Proliferation of the social networking sites with increasing specialization tells a story about the acceptance of the concept.

Collaboration

Practically all the applications in the Web2.0 category are taking advantage of collaborative properties offered by the centralized data storage. Some of the most notable implications of this trend is the ability to "associate on the fly" instead of having rigid, pre-determined groups, ability to share and version control documents accessible to groups of people, and finally, ability to assign tasks to the group members related to projects or documents.

Asynchronous Communication (AJAX)

One thing that characterizes Web2.0 class of applications is the fact that they are easier to use then previous generation of applications and start behaving in ways similar to desktop software. One of the difficulties that web-based applications had to face was the "stateful" nature of internet applications. In other words, the page had to be reloaded every time there was a new query to the database. This experience fit well with transactional applications that didn't require a lot of user interaction, but prevented introduction of more complex applications where user interaction was key.

This is now changes with a new paradigm in web-based development, known as AJAX. AJAX is a methodology and technology to enable asynchronous data exchange with the server without requiring page reloads. This approach results in significant speed and usability improvements found in a lot of Web 2.0 applications.

Office 2.0

Office 2.0 applications represent the well known class of applications for word processing, spreadsheets, calendaring, email and collaboration shifted to the instead or in addition to being installed on the personal computers.

Office 2.0 represents freedom from the tyranny of installing software and updates, remembering where you keep your data and your programs (it's all in the cloud with Office 2.0), and dealing with pesky things like admin rights, software versions, virus scanning, and more. Though browser-based software still has its limitations (like what happens when the server is down or you don't have a connection), it's increasingly clear that the network is going to become the pre-eminent location for most meaningful business software, if it hasn't happened already. (Dion Hinchcliffe, Blog)

Web 2.0 in the Enterprise Enterprise computing is far more complex than personal computing. It includes legacy environments, innumerable vendors, mismatched data sources, stringent regulations and far flung users. While Web 2.0 can deliver genuine advantages for both business users and consumers, the real "Enterprise 2.0" will encompass a far broader and more complex vision. (M.R. Rangaswami, The Birth of Enterprise 2.0)

One company that's leveraging the SOA in the enterprise to the fullest is San Francisco based Salesforce.com. Salesforce.com has recently announced it's Apex platform basically providing IT departments with ready to use platform for building logic and tying to legacy systems with seamless integration with it's Customer Relationship Management functionality as well as any other partner driven applications.

Impact of Web 2.0 and Service Oriented Architecture (SOA)

The impact of Web2.0 and SOA is going to be very significant on a variety of industries.

With the advent of Service Oriented Architecture, Situational Software and Mashups, creation of applications is becoming faster, cheaper and available to a much wider audience. This phenomenon has a potential to reduce the specialized IT workforce required to churn out often redundant, lower-level code and bring the emphasis on creating business logic by those who possess immediate domain expertise.

Acceptance of Service Oriented Architecture inside the enterprise is allowing said enterprise to deploy software solutions much quicker, thus providing a competitive and productivity advantage. With this come shorter IT development cycles and more creativity in developing and utilizing applications. It's likely that the days of huge, monolithic ERP software applications are counted as each department is striving to deploy what's best for its needs without being stuck with a global roll-out which can take years to accomplish.

New web-based office applications such as Google Calendar, Writely, on-line spreadsheets and on-line Wiki's are making it possible for the user to enjoy much the same benefits brought to them by current Microsoft Office applications, for free or at a much lesser price, while providing an extra layer of functionality through collaboration. This trend will allow more and more underprivileged societies to participate in digital economies and will provide an extension to the office application for those wishing to collaborate.

Blogs (RSS) are providing a way for everyday people, specialists and companies to distribute information without needing to be associated with a news source. Whether done for marketing, public relations or fun, blogs are becoming a great mechanism for knowledge management and dissemination changing the way people go about getting information to improve their lives, careers, businesses, etc...

Because of the shift of access control and storage to the network, the services provided by the client operating system are going to become less relevant. With the advent of SOA applications, the client operating system is being reduced to supporting the browser and networking functions. The browser on the other hand is going to undergo continuous enhancement process improving its support for browser-based programming, asynchronous communications and Javascript processing.

This brings us back to the main question of this paper, namely "is Software Oriented Architecture a natural continuation of the existing technologies with minimal effect on the underlying industries or does it represent a disruptive innovation".

Disruptive Innovation

Clayton Christensen defines disruptive innovation or disruptive technology as a technological innovation, product, or service that eventually overturns the existing dominant technology or product in the market. A new-market disruptive innovation is often aimed at non-consumption, whereas a lower-end disruptive innovation is aimed at mainstream customers who were ignored by established companies. Sometimes, a disruptive technology comes to dominate an existing market by either filling a role in a new market that the older technology could not fill, or by successively moving up-market through performance improvements until finally displacing the market incumbents"

If we were to look at the innovations that Web2.0 and Service Oriented Architectures are introducing and apply the definition above to gauge the disruptiveness factor, we would find that most of the innovations listed here indeed qualify as disruptive:

New Technology/Product

Old Technology/Product

Disruptive?

On what basis?

Wikipedia

Traditional or Software Encyclopedias

Yes

Cost, Easier to use, universally accessible

Online Word Processors & Spreadsheets

Microsoft Office

Yes

Cost, adds new area of functionality (collaboration)

Wikis

Microsoft SharePoint; Web sites

Yes

Cost, adds new area of functionality (content management)

Online CRMs

Oracle, SAP

Yes

Cost, available to users who weren't served before

Blogs

Newspapers

Yes

Cost, fill role old technology couldn't fill

Social and Business Networking Applications

New market

Yes

New, fills the role old technology couldn't fill

Situational Software

IT departments, small consultants

Yes

Cost, fills the role old technology couldn't fill

Software as a Service (SaaS)

Traditional Software Applications

Yes

Fills the role old technology couldn't fill

Peer-to-peer Lending

Banks and Credit Cards

Yes

Cheaper, more convenient

Examples:

With Wikipedia is rapidly gaining popularity, and while the opponents argue about the accuracy of information on this open source information resource, it's definitely eating fast into traditional and software encyclopedia market.

(Traffic statistics in reach per million internet users, Alexa)

Online calendars, word processors and spreadsheets eliminate the cost of having to purchase Microsoft Office applications, while providing collaboration capability not found in lower-end office applications.

(Online Calendar Application from Google)

Salesforce.com, a web-based CRM/ERP solution offering quick deployment options to corporations in addition to a much palatable pricing when compared to the traditional stalwarts like Oracle and SAP, has signed up over 100,000 corporate customers in less then 5 years on the market.

Conclusion Web2.0 and Service Oriented Architectures are having a tremendous effect on the world around us, specifically how we collaborate, how we communicate and how we innovate.

Web2.0 is changing the way software is designed and developed. Gone are the carefully planned software cycles. After the first version of the software is opened to public, the functionality grows continually in short incremental updates and the value grows proportionately to the usage.

What's even more important, however, is that they are becoming a threat to a lot of established firms and technologies. The largest end-user operating system vendor Microsoft is under a threat as a lot of its Windows system services become unnecessary due to the tasks being transferred to the network layer. Media reporting has to reinvent itself to compete with a cheaper albeit less dependable source of news, the bloggers. Software development organizations are facing a threat from new breed of service based applications. Large software powerhouses, like Oracle and SAP, are under siege from the new entrants into the ERP space with the most well-known of them, Salesforce.com, reinventing the business models and proving to be extremely effective at winning the market share away from the traditional ERP vendors.

SOA applications in general have a tremendous capacity to change the landscape of many industries through changes in the product development lifecycles, harnessing innovation and introduction of the new business models.

The large incumbent software companies and media conglomerates are understanding the threats and opportunities provided by the SAO/Web2.0 generation of products and services as evidenced by a few high-profile acquisitions (Siebel by Oracle, MySpace by Newscorp, JotSpot by Google) and in-house development of competing SAO applications (Microsoft Office Live, SAP hosted services) The question remains whether the incumbents are flexible enough in their business models to be able to embrace the SAO movement or will the new entrants be able to capture large markets with the new SAO/Web2.0 technologies. Bibliography:

Leveraging the convergence of IT and the next generation of the Web, Dion Hinchcliffe

The Birth of Enterprise 2.0, M.R. Rangaswami

Paul Graham (November 2005). Web 2.0. Retrieved on 2006-08-02.

Tim O'Reilly (2006-07-17). Levels of the Game: The Hierarchy of Web 2.0 Applications. O'Reilly radar. Retrieved on 2006-08-08.

Jürgen Schiller García (2006-09-21). Web 2.0 Buzz Time bar. Retrieved on 2006-10-29.

Jeffrey Zeldman (2006-01-16). Web 3.0. A List Apart. Retrieved on 2006-05-27.

Tim O'Reilly (2005-09-30). What Is Web 2.0. O'Reilly Network. Retrieved on 2006-08-06.

Dion Hinchcliffe (2006-04-02). The State of Web 2.0. Web Services Journal. Retrieved on 2006-08-06.

Tim O'Reilly (2002-06-18). Amazon Web Services API. O'Reilly Network. Retrieved on 2006-05-27.

O'Reilly and CMP Exercise Trademark on 'Web 2.0'. Slashdot (2006-05-26). Retrieved on 2006-05-27.

Nathan Torkington (2006-05-26). O'Reilly's coverage of Web 2.0 as a service mark. O'Reilly Radar. Retrieved on 2006-06-01.

Tim O"Reilly. 9-30-2005. Design Patterns and Business Models for the Next Generation of Software.

Barry, Douglas K. (2003). Web Services and Service-Oriented Architectures: The Savvy Manager's Guide

As we started the project of our web site, we knew that the proprietary software costs would be too high for our financial resources. Our only option then was to make use of Open Source Code softwares.

However, within the Open Source Code there are lots of softwares to choose from, and it´s up to the system analyst/programmer to pick the ones that best suit the project goals.

In our case, we picked Linux as our operating system. However we faced a big question: Which Linux distribution ? There are dozens of linux distributions, each one with specific advantages, sometimes with or without paid services.

We chose linux Slackware because we thought that it would suit better our needs, in terms of stability and reliability. Slackware is a conservative distribution, meaning that it only offers in its distribution package kernel versions and third party libraries, once it´s been proved to be stable and reliable. As a result, Slackware is one the most stable Linux operating system on the market. If the user wishes the most recent Linux kernel and libraries, we recommend to look for a different distribution.

Another reason for us picking Slackware, was because of its text interface, which at the beginning may become a bit difficult, in the long run however it offers a better understanding of the Linux environment. This way most of Slackware configurations are done thru text scripts.

Once it was set the operating system, we picked Apache as our web server. Apache is one of the most popular web server in the internet. For server programming language, we chose PHP. Also, a very popular programming language. Our experience with Apache/PHP proves that this setup is very reliable, working extremely well in our production environment. For workstation programming language, we chose javascript, which besides of having a simple syntax, it offers lots of resources.

Apache web server is really a complete web server. Also, it can become very complex with many configuration setups.

For our database, we picked Postgresql. This database has been made available to the public for more than 15 years, and besides of being well debugged, it offers so many resources that it has become one of the best database options from Open Source Code softwares. Extremely reliable, Postgresql has reported cases where there have been databases in production with over 4 terabytes. Besides all of that, Postresql is not the most popular Open Source Code database. A matter of marketing ? Probably.

As for the programming language PHP, we had to use an object oriented application structure. There are many PHP application structures being offered with Open Source Code license. Object oriented application is very important, because it makes programming very easy and scalable up to the point where the system may grow without many problems. Also, it helps to keep PHP code separated from HTML, with the help of some specific libraries, such as Smarty. We make use of Smarty library and we believe that it is a very important resource, which can even make web pages faster thru the use of its cache functions.

Also a very important set of libraries worth mentioning for PHP systems, is the PEAR libraries. In PEAR web site, among the many libraries being offered, there are the database interface DB and the MAIL_QUEUE, which sends emails thru the use of database.

As we came to the end of our project, we had to use some sort of real time database replication. For that we chose the DRBD and Heartbeat libraries. The use of database replication is very important and should not be postponed. Just after 3 months our system got into production, our server hard disk became bad. Thru the use of DRBD/Heartbeat we were able to put the system back into production within seconds, without loosing any data. DRBD/Heartbeat replication is done thru the use of a lan network between the server and slave nodes.

Our project also makes use of ImageMagick (enlarge and reduce images), Iptables (firewall), Tsearch2(text search in portgresql) and Mon (linux monitoring tasks).

Also a very important library worth mentioning is the pseudo APC compiler for PHP. Speed is always a critical factor for internet sites.

Our web site is already in production and based upon our experience we can say that the Open Source Code softwares we picked, proved to be extremely reliable and stable. Open Source Code softwares can certainly be an excellent option for developing web sites.

Roberto Sedycias IT Consultant

This article is under GNU FDL license and can be distributed without any previous authorization from the author. However the author´s name and all the URL´s (links) mentioned in the article and biography must be kept.

n the early days, software development was more art than science and developers were looked on as geeks and quasi-magicians. Over the years, methodologies have evolved that have brought the software development process more into the mainstream. Here are ten recommendations for the modern programmer. Get to know these tools and you’ll be in high demand in the software development field.

In no particular order:

1) SQL – Structured Query Language is the Lingua Franca of database programming and all modern business programming requires some database interaction. Having a strong SQL understanding will ensure you can talk the database language when the time comes.

2) Database Design – Good database design is a key factor in any modern complex system. You may never have to design a database from the ground up but you will certainly need to know key concepts like indexing, foreign keys and table normalization.

3) UML – The Unified Modeling Language isn’t really a language at all but rather, it’s a mechanism for expressing relationships and processes in any system. UML is widely used in commercial software design and development, and it will greatly enhance your ability to communicate and understand complex systems.

4) Object Oriented Design – Good OO design skills are required in most software development today. While UML might be used to express a system’s design, the software developer must be able to actually design the objects themselves using good OO design skills. In an analogy, UML might represent the written sheet music, and the OO design would be the process of composing the music.

5) Refactoring – Refactoring is closely related to OO design. It is the process of improving on existing implementations by applying sound design principals and making changes accordingly.

6) Design Patterns – Software developers often face similar or even identical problems while developing disparate systems. Some problems, and their solutions, are so common that they have been cataloged into a common set of design patterns. The more of these patterns a developer knows, the more productive he or she will be.

7) Web Apps – Web application programming is evolving rapidly and it’s a completely different model than traditional desktop or client/server application programming. The modern developer will become familiar with the evolving technologies and stay abreast of the changing landscape.

8) Client/Server Apps – Client/Server apps operate in more controlled environments than Webb apps and come with their own sets of concerns. Many C/S applications run today’s businesses and will continue to through the foreseeable future.

9) Programming Language Skills – The basis for all software development is the programming language. Languages come in and out of favor and the modern developer has to keep current on the languages that are in-demand. At the time of this writing, Java, C#, C++, HTML, XML, and other Web-oriented languages are in high demand.

10) Infrastructure – Although the hardware, operating systems, network topology and administrative concerns that go along with those things aren’t directly tied to software development, they are very closely related. A software developer who has in-depth knowledge of any of those topics along with the previous 9 tools will be highly sought after in today’s marketplace.